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How Customers Think: Essential Insights into the Mind of the Market
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Building Strong Brands
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Brand Management 101: 101 Lessons from Real-World Marketing
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Harvard Business Review on Marketing
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Positioning: The Battle for Your Mind
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Advanced Brand Management
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Strategic Brand Management, Second Edition
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Building Brand Identity: A Strategy for Success in a Hostile Marketplace
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Building Strong Brands
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