Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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The Paradox of Choice: Why More Is Less
Author: Barry Schwartz
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Competing on Analytics: The New Science of Winning
Author: Thomas H. Davenport
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The Ultimate Question: Driving Good Profits and True Growth
Author: Fred Reichheld
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Five Minds for the Future
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Author: Roger L. Martin
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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds
Author: Howard Gardner
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How Customers Think: Essential Insights into the Mind of the Market
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Making Strategy Work: Leading Effective Execution and Change
Author: Lawrence G. Hrebiniak
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Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)
Author: Howard Gardner
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Authenticity: What Consumers Really Want
Author: II Pine
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Rapid Transformation: A 90-day Plan for Fast and Effective Change
Author: Behnam N. Tabrizi
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Juice: The Creative Fuel That Drives World-Class Inventors
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Private Label Strategy: How to Meet the Store Brand Challenge
Author: Nirmalya Kumar
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
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Becoming an Effective Leader (Results Driven Manager)
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Author: James C. Anderson
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Ten Rules for Strategic Innovators: From Idea to Execution
Author: Vijay Govindarajan
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Confronting Reality: Doing What Matters to Get Things Right
Author: Larry Bossidy
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Branded Customer Service: The New Competitive Edge
Author: Janelle Barlow
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Loyalty Rules: How Today's Leaders Build Lasting Relationships
Author: Frederick F. Reichheld
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
Author: Hermann Simon
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Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small
Author: Barry Nalebuff; Ian Ayres
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Author: Sunil Gupta
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Branded Customer Service: The New Competitive Edge
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Loyalty Rules! How Leaders Build Lasting Relationships
Author: Frederick F. Reichheld
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The Point of the Deal: How to Negotiate When Yes Is Not Enough
Author: Mark Gordon
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Hardball: Are You Playing to Play or Playing to Win
Author: George Stalk
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A Complaint Is a Gift
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
Author: Don Peppers
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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A Bias for Action: How Effective Managers Harness Their Willpower, Achieve Results, and Stop Wasting Time
Author: Heike Bruch
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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
Author: Anita M. McGahan
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Strategic Marketing: An Applied Approach
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Hiring Smart for Competitive Advantage: The Results Driven Manager
Author: Hbsp
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The New Mainstream : How the Multicultural Consumer Is Transforming American Business
Author: Guy Garcia
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Author: Roland T. Rust
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